Career Highlights
Experience Built for the Speed of Sports.
Reilly has helped major sports brands grow audiences, cover defining moments, develop original formats, and tell stories across nearly every major social platform.
Just Women's Sports
Senior Social Media Programmer
Onsite social storytelling for major women's sports events.
- Develops and executes onsite social concepts and content plans for major women's sports events
- Creates athlete-driven Reels, Shorts, and TikTok storytelling
- Creates real-time WNBA and NWSL coverage
- Creates man-on-the-street content at major events
- Helped drive more than 300K followers of audience growth across social platforms
- Program daily content across all social platforms
Just Women's Sports
Senior Social Media Programmer
Onsite social storytelling for major women's sports events.
- Develops and executes onsite social concepts and content plans for major women's sports events
- Creates athlete-driven Reels, Shorts, and TikTok storytelling
- Creates real-time WNBA and NWSL coverage
- Creates man-on-the-street content at major events
- Helped drive more than 300K followers of audience growth across social platforms
- Program daily content across all social platforms
House of Highlights
Social Media Specialist
Daily programming across the biggest highlight brand in sports.
- Programmed daily content across Instagram, TikTok, and YouTube
- Managed sponsored, creator, and original content publishing
- Supported content efforts reaching audiences of more than 50M Instagram followers and 30M TikTok followers
- Contributed to coverage of major sports moments, athlete content, and live events
House of Highlights
Social Media Specialist
Daily programming across the biggest highlight brand in sports.
- Programmed daily content across Instagram, TikTok, and YouTube
- Managed sponsored, creator, and original content publishing
- Supported content efforts reaching audiences of more than 50M Instagram followers and 30M TikTok followers
- Contributed to coverage of major sports moments, athlete content, and live events
Yahoo Sports
Freelance Social Media Editor
Platform-native coverage of major sporting events.
- Led social-first coverage for major sporting events
- Created platform-native content across Instagram, TikTok, and X
Yahoo Sports
Freelance Social Media Editor
Platform-native coverage of major sporting events.
- Led social-first coverage for major sporting events
- Created platform-native content across Instagram, TikTok, and X
Whistle Sports
Social Media Coordinator
Grew three TikTok accounts by more than 3M followers.
- Managed publishing strategy across multiple social channels
- Grew three TikTok accounts by more than 3M followers
- Led Meta's World Trickshot Day campaign with more than 1,700 participating creators
Whistle Sports
Social Media Coordinator
Grew three TikTok accounts by more than 3M followers.
- Managed publishing strategy across multiple social channels
- Grew three TikTok accounts by more than 3M followers
- Led Meta's World Trickshot Day campaign with more than 1,700 participating creators
Platforms
- TikTok
- YouTube
- X
- Threads
- Snapchat
Capabilities
- On-camera storytelling
- Athlete interviews
- Content programming
- Social strategy
- Audience growth
- Live-event coverage
- Athlete storytelling
- Creator partnerships
- Short-form video
- Sports commentary
- Original format development
Tools
- Adobe Premiere Pro
- Social publishing platforms
- Analytics and reporting tools
Live Coverage Credits
On site for the moments that define the season.
- March Madness
- Women's Final Four
- NBA
- NFL
- WNBA
- NWSL
- NCAA Basketball
Education
University of South Carolina
B.A. in Broadcast Journalism and Sports Management
Résumé
The full career, in one page.
A concise reference to roles, results, and responsibilities.
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